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| Featured articles in Universum Quarterly 2008: #2 |
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Companies enter the classroom
Employer branding is no longer only about attracting the right talent, but making sure the right talent is being created. |
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This trend does not involve companies sponsoring a seminar or giving a general presentation, it is about companies actively playing a role in what happens in the classroom, influencing what and how students learn.
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Wall Street versus the Valley – who wins the battle for IT?
It’s not just pure tech and IT companies who require IT competence. |
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Today, banks, investment banks and hedge funds are the largest recruiters of IT specialists. But are non-IT firms able to compete with the high tech Mecca, Silicon Valley, which is known for attracting the best and the brightest IT students?
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Banks behaving badly
The last year has been an intense ride for the financial sector world wide. |
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However, it seems that even in the mist of an ongoing media storm, the industry itself and the employer brands of the companies in it have not been toppled.
Employer branding experts identify the challenges facing the industry, what damage it may have sustained and how companies can minimise collateral damage to their employer brands.
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| Also featured in Universum Quarterly #2 |